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Privacy Policy

Effective date: Friday 22nd August 2025

1) Who we are

This website is operated by SAR Digital Limited (“we”, “us”, “our”). We are the data controller responsible for personal data processed via this website and our online channels.
  • Registered office: Unit 8 Cunningham Court, Blackburn, BB1 2QX
  • Company registration number: 14363778
  • ICO registration number: ZB915022
  • Contact email: [email protected]
  • Phone: 0333 443 2374
We do not currently appoint a Data Protection Officer (DPO).

2) What this policy covers

This Privacy Policy explains how we collect, use, share and protect your personal data when you:
  • browse our website,
  • submit an enquiry (including via LinkedIn Lead Gen Forms),
  • engage us to provide products and services, or
  • otherwise interact with us.

3) The data we collect

We may collect the following types of personal data:
  • Enquiries & business contacts: name, email, phone number, address, company, role, details of your enquiry.
  • Website usage & cookies: IP address, device type, browser, referral source, pages visited, time spent on site.
  • Service delivery: site addresses, installation or project details, correspondence, and any photos or documents you provide.
  • Call recordings: for security and training purposes at our premises
  • Marketing preferences: engagement with LinkedIn Lead Gen forms, opt-in records, and responses.
We do not intentionally collect sensitive personal data through our website.

4) How we use your data (lawful bases)

We only use your data where UK law allows. This includes:
  • To respond to enquiries and provide requested information. Basis: Legitimate interests / Consent.
  • To prepare proposals and deliver services. Basis: Contract.
  • To send service communications (e.g. project updates, reminders). Basis: Contract / Legitimate interests.
  • To improve our website using Google Analytics. Basis: Legitimate interests.
  • To comply with legal/regulatory obligations. Basis: Legal obligation.
We do not use your data for automated decision-making that has legal or significant effects.

5) Cookies and analytics

We use cookies and Google Analytics (GA4) to understand how our site is used and improve user experience. Some cookies are essential, others are optional and require your consent. You can manage cookie preferences via your browser or our cookie banner.

6) Data sources

  • Directly from you (via forms, LinkedIn Lead Gen, phone, email, in person).
  • Automatically through website cookies and analytics.

7) Sharing your data

We do not sell your personal data. We may share data with:
  • Service providers who host our website, CRM, analytics, and communications systems.
  • Professional advisers (accountants, insurers, auditors, lawyers).
  • Regulators and authorities, if legally required.
We remain responsible for protecting your data when we use service providers.

8) International transfers

Some providers (e.g. Google) may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as UK adequacy regulations or contractual protections.

9) Retention

We keep data only as long as needed:
  • Enquiries (no contract): up to 24 months.
  • Project files: up to 6 years after completion.
  • Financial/accounting records: 6 years (HMRC).
  • Call recordings: up to 12 months unless needed longer.

10) Security

We apply appropriate technical and organisational measures, including HTTPS encryption, access controls, and secure storage, to protect personal data against unauthorised access, misuse or loss.

11) Your rights

Under UK GDPR, you have the right to:
  • Access your data.
  • Correct inaccurate data.
  • Request deletion.
  • Restrict or object to processing.
  • Receive your data in portable format.
  • Withdraw consent (where relied upon).
To exercise your rights, email [email protected]. We may need to verify your identity before acting on your request.

Complaints

If you are unhappy with how we handle your data, please contact us first. You can also complain to the UK regulator, the Information Commissioner’s Office (ICO):
  • Website: www.ico.org.uk
  • Phone: 0303 123 1113
  • Address: ICO, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

12) Children’s privacy

Our website and services are not directed at children and we do not knowingly collect their data.

13) Updates to this policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.